Even though this is in S. Korea, it still shows a very unique and engaging manner of brand recognition and future consumerism of a well-known product. In other words, guerrilla marketing that has evolved to incorporate human interaction.
Coca-Cola brand teamed up with popular idol group 2PM to create a marketing tactic that is not only engaging via interactions with consumers and machine but also made to be fun. This machine was placed in a heavily populated movie theater that allowed people to follow the dance moves in order to be rewarded with a bottle of Coke. The better the person is able to emulate the 2PM members on the screen, the more bottles of free Coke was received.
This form of marketing ties in with the ever evolving emerging media of today. It promotes some type of interaction between product and consumer. Also, with the added fact that other potential consumers are recording the interactions via their mobile devices, there is the benefit of more exposure from personal posts made on various social media platforms. The most popular social media platforms of today in S. Korea are Twitter, Skype, Facebook, What’s App, Kakao Talk and YouTube. These platforms allow users to make posts in their respective language in addition to being able to engage in file and information sharing. Marketers utilize these various platforms to reach a media based market. Particularly the millennials as they are the group that follows the latest technology trends best. What is next on the horizon for emerging media trends?