Until today, I had never heard of a drinkable ad, yet Coca Cola went out and created just that type of ad.
A commercial you can practically drink and/or assimilate drinking via your smartphone. This unique manner of marketing shows just how innovative Coca Cola is yet again in reaching a target market and getting them to buy into their brand. To create a billboard that actually pours you a drink so as to taste the product is another way of getting samples to various people in a convenient manner. By teaming with the Shazam app for PCs, smartphones and tablets, Coca Cola created advertising that once used by consumer inaction, the individual would be able to redeem for a free bottle of Coke Zero. In addition, print ads turned into either cups or straws for individuals to be able to try the product at a given location like the NCAA Basketball tournament. This type of media is another form of guerilla marketing taken to a whole new level that creates a reaction to an action given by the marketing message.
In my next writing, I will show how Dunkin Donuts Korea used a similar form of marketing but with utilizing the sense of smell to bring commuters to their retail locations.