Raise your hand if you act like The Sesame Street Cookie Monster when you see a plate of fresh baked cookies…
How about Internet cookies? How do you feel about those? Do you understand what they are and how they continue to evolve to make your surfing and searching experience better online? Hmm, so what are cookies? Cookies are small files that websites put on your PC to store information about you and your preferences. Cookies can make your browsing experience better by letting sites remember your preferences or letting you avoid signing in each time you visit certain sites.
Are all cookies safe? Not necessarily. Is it considered ethical to have your every move tracked? It depends on the user and how their privacy is customized to block cookies from certain pages.
One argument will state that cookies are a necessity to marketers in order to gauge a consumers’ interest by knowing the pages they visit and the length of time of such visits. You can always see where cookies are stored on your laptop and/or any other device that has an IOS with directories that you can easily access and see which site placed a cookie on your device. These stored values are called name-value pair and identifies you by a site assigned value and any other information created by the site. They are all text values. Here’s an example taken from my laptop at work:
This shows that I conducted a search to locate my cookies folder to see the cookies placed on my laptop from my various online activities.
Upon opening this text file, the following information shows:
Apparently on the 18th of March, I visited Smart Insights website at 2:49 PM.
Here’s another example of visiting Amazon.com:
session-id-time 954242000 amazon.com/ session-id 002-4135256-7625846 amazon.com/ x-main eKQIfwnxuF7qtmX52x6VWAXh@Ih6Uo5H amazon.com/ ubid-main 077-9263437-9645324 amazon.com/
Those emails you receive about a dishwasher for competitor companies after looking at Home Depot are not a coincidence.
Special recognition to B.C. who wanted me to write about this.